Latest Trends in Lifestyle Products

What are Lifestyle Products?

Lifestyle products make you feel good about yourself and they are often described as luxury or designer items. Today’s consumers want to engage in experiences with brands and products on an emotional level with feelings about a lifestyle.

Lifestyle product category is made up of entertainment, healthy, living, leisure, homewares, and decore items.

Lifestyle Categories

  • Fashion
  • Food
  • Health & Fitness
  • Hobbies (think visual: Photography, Woodworking, Crafts)
  • Travel
  • Finances
  • Home Decor
  • Leisure
  • Gardening

What can Lifestyle products do for you?

  • The trends with lifestyle products, is to create an emotional connection with your customers. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of contributing to the consumer’s way of life.
  • The association with a lifestyle brand or designer products, allows our imagination to identify with that experience, health aspiration exercise activity, or set of values ways of life.
  • The connection they have created embeds their brand into their consumers’ personal identity and creates a sense of belonging to a community or a mindset they admire.

What is a Lifestyle Corporate gift?

A lifestyle corporate gift is a branded product for personal use and given to employees, clients, or business partners. The purpose is to show your appreciation and strengthens relationships with a view to generate future business and referrals.

These lifestyle products are highly desirable items and used as a brand reminder when presented to the recipient. The branding needs to be subtle or minimal, with packaging designed to reinforce a call to action message. The presentation is often in high-quality packaging that is enticing to the recipient and is designed to draw their attention to your company’s business with contact details for a future connection. This is a cost-effective strategy of reaching out to more customers and increasing business sales, which will help you to increase your ROI.

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